Tuesday, January 28, 2020

Effective Teaching and Learning

Effective Teaching and Learning The purpose of Instructional design is to integrate resources to facilitate students acquisition of the learning goals as well as help teachers use what is available to help students achieve the desired learning outcome (Walter Dick, 2010). Nevertheless, instructional design should be grounded on theories of learning and instruction (Morrison, Ross Kemp, 2007). The following are several major teaching strategies and learning, instruction theories I have applied in my individual instructional plan. Also I will elaborate on the reasons for applying them in the following part. First, greet students before class. In my point of view, this is an effective way to build positive relationship between students and teacher .According to Boynton (2012), developing positive teacher-student relations are one of the most effective method teachers can take to establish a positive discipline climate in the classroom. Its not difficult for us to recognize that students who are treated with respect as well as love and care tend to behave well and have better academic performance. It is because we all want to be valued and respected and students without doubt also have these feelings, as a result, in order to get more attention and appreciation from the teacher, they will try to please teachers by behaving more appropriately to fit the teachers expectations. In this sense, we have to realize that rules alone cannot improve the behavior problems of students, whereas good teacher-students relationship can not only encourage students to behave well, but also benefit learning outcomes of students and help to ac hieve effective teaching. Second, improve the physical learning environment by arranging the desks in the U shape. With this arrangement, the teacher can see every student, and every student can see the board .This set-up puts the focus on the center of the room where the teacher will be teaching. Also, this set-up allows for ease of putting them into groups or partners. Besides, this arrangement maximizes the classrooms physical space and allows the teacher moving around the room a lot while teaching and keeping students attention. Despite facilitating easy teacher movement and proximity, it also improves student movement and communication. In short, the arrangement of the desks facilitates the teaching strategies employed and allows sufficient interaction between teacher and pupils, as well as among the pupils themselves Third, the lesson is presented in a way thats relevant to the students. In this instructional plan, the topic is about family and it is also further planned for students to show their own family photos, which are all closely related with the students. In this way, it gives the students a reason for learning, for they are relevant to their lives. Besides, it will stimulate the students interests and help to create a fun and productive learning environment. According to a neurologist and former classroom teacher Judy Willis, Long lists of vocabulary words that dont have personal relevance or dont resonate with a topic about which the student has been engaged are likely to be blocked by the brains affective (or emotional) filters, That is to say, students need a personal connection to the material, whether thats through engaging them emotionally or connecting the new information with previously acquired knowledge. In addition, making the information personally relevant can also improve the self-referent encoding of knowledge. Without this relevance, students may not only disengage and quickly forget, but they may also lose the motivation to try. (Bernard, 2010) Forth, use question strategies to facilitate students learning. According to Cotton (2006), questioning is second only to lecturing in popularity as a teaching method. So in this instructional plan, I use questions in order to: *quickly check for understanding by asking yes /no or true /false question and have students quickly stand up to show the answer they agree with. * gain attention, keep all students on task and reduce the likelihood of management problems *have students repeat directional procedures *elaborate on their answers /work * stimulate higher level thinking Apart from the aforementioned reasons, I also want to use questions to motivate students to learn. Because questions can offer a variety of opportunities to let students experience success, build up confidence, meet their intellectual and psychological needs and help to further develop their knowledge, skills and cognitive competence. Fifth, take advantage of cooperative learning of constructivist in teaching. I have applied two major methods of cooperative learning in this instructional design *Student Teams-Achievement Division *Jigsaw grouping By using the STAD, students will not only get enough time to rehearse new information, but also help each other to learn better through peer assistance in the small group . And in Jigsaw grouping, students are assigned to different roles in the group and only through sharing could they finish the task. Thus, the purpose of applying cooperative learning methods is not just for improving learning, but to cultivate a cooperative spirit, improve students presentation , social , communication skills and learn to be responsible as well. Sixth, provide various activities. In this instructional plan, I try to give students hands-on activities in order to achieve the following aims: * practice and rehearse what they have learned and give feedback to the teaching about their learning * get them away from passive learning through exploring and researching by themselves. *repeating information to keep it in STM, because information is lost rapidly without further processing. *give alternative opportunities for them to experience success and meet their psychological needs *create easy and interesting learning environment and have students actively and continuously engaged. Furthermore, it cant be denied that classrooms with motivated students, enthusiastic teachers, and stimulating, meaningful activities have fewer discipline problems, which is also crucial in helping to achieve effective learning. Seventh, use videos to supplement lessons. In recent years, the use of multimedia plays a more and more important role in teaching and learning because of the many advantages it has brought about. M. Hogreeve (1995) suggests several advantages with the use of multimedia for language learning, it includes a high level of stimulation of the senses a high level of involvement, attention, concentration -emotional arousal strong recognition effects So in the enrichment and remediation part of my instructional plan, I use a video of a family song in order to: *help to review and consolidate the knowledge learned *cater to different learning styles (visual, listening, touch) *vary material and mode of delivery to avoid satiation *get attention and improve memory by encoding information on the basis of dual code theory *motivate their interests in learning Eighth, apply scaffolding strategies in the teaching process. Scaffolding is the temporary assistance given by a teacher to help a learner learn how to do something, so that the learner will later be able to complete a similar task alone. As a result, I have added a scaffolding activity by modeling the family introduction first and then let the students do their own family introductions according to the words, sentences and ways the teacher has presented in her demonstration. Moreover, as can be seen in the first two parts of my instruction plan, I have used many questions to elicit new information of the lesson, which is another method of scaffolding through questioning techniques. Last but not least, provide positive and timely feedback to facilitate learning. Research on teaching effectiveness indicates that students need specific feedback to understand what is expected of them, correct errors, and get help in improving their performance (Sadker, D., Sadker, M. Zittleman, K.R., 2011). Therefore, I provide feedback to students and their performance throughout the instructional plan. There are many types of feedback, among which three types of feedback have been applied in this instruction plan. *nonverbal feedback *verbal feedback *motivational feedback (Barry, 2008) In the activity part , I ask the rest of the students to clap their hands to celebrate the students correct answering , which is a nonverbal feedback and acts as an encouragement and helps to build up the confidence of the students. I also use verbal feedback to try to provide the students with suggestion, clear direction for building on strengths or correcting errors when their answers are not on the right track. Motivational feedback is applied most frequently in this instruction plan, like awesome, yes, excellent, etc. They act as positive feedbacks that provide incentive for students to repeat actions that lead to good results. Hence, most of the time, feedback can be seen as a reinforcement, and plays a key part in reinforcing the good learning habits of students. In conclusion, the aforementioned strategies and theories are aimed at achieving effective teaching and learning, and at the same time, putting emphasis on the growth of students to enhance their social skills by being competent and responsible, developing in particular their self-motivation, self management and confidence in the process of learning. (Word counts: 1540)

Monday, January 20, 2020

Character Analysis of Dee Johnson in Everyday Use by Alice Walker Essa

Alice Walker crafts the character of Dee Johnson in the short story â€Å"Everyday Use† in a clever way. Starting from the first paragraph, Walker creates an image of Dee, who at first seems very shallow. Dee then becomes a more complex character as the story progresses. Blessed with both brains and beauty, Dee emerges as someone who is still struggling with her identity and heritage. Dee is a flat character, who is described as arrogant and selfish. Through the eyes of Dee, one can see her egotistical nature. Dee is portrayed as a light-skinned black person who feels as though she is better than everyone else because her waist is small, her skin is light, she has a nice grade of hair, and she is somewhat educated. Although she may be educated when it comes to college, she is not educated w...

Sunday, January 12, 2020

Case analysis for Hyundai Card Essay

As a latecomer in Korean credit card market, Hyundai Card has gradually increased the market share since it entered the business in 1999. With its tie with Hyundai motor group, the company branded itself as â€Å"Hyundai M Card†. It started off by attracting buyer to consider using the card to purchase Hyundai automobile by offering discount. In later stages, the company has adopted the customer segmentation strategy to diversify its target groups of clients. With the emphasis on market segmentation based on different groups of card holders, utilizing clients’ card usage data, it has led to the unique customized service via alphabet card marketing activities. The strategy has led to great success, Hyundai Card received a Number One ranking in the Korea’s National Customer Satisfaction Index. The Korean credit card market has experienced a period of overheating due to a rapid expansion in the number of cards, reduced standards for issuing cards, etc. However, in recent years, Korean government has tighten up the policy in the credit card industry, and it results in lower % returns for the card issuer. The market has become saturated, consumers are having too many different options in card for different needs. But the fact is that most people are only using 1 or 2 cards, and the rising cost of operating business also presents an area of concern for major card player like Hyundai Card. Background Hyundai Card is a credit card company in South Korea. Hyundai Motor Group and GE Capital are two of their largest shareholders. The company entered the credit card business in 1999 through the acquisition of Diners Card as a subsidiary. In 2001, the card’s name was changed to â€Å"Hyundai Card†. Credit card business in South Korea is a competitive market. According to a report of The Economist, Korea has the equivalent of 4.4 cards for every  member of the labor force. And Koreans made frequent transactions with credit card, on average, each Korean swipes card for 129.7 times in 2011. That number has well exceeded Americans (77.9) and Canadians (89.6). Hyundai Card is the fourth biggest credit card issuer in South Korea. As per stats in May 2007, it captures a 9.96% share of the market. The Korean credit card market is led by Koomin (16.21%), LG (16.08%), Samsung (12.33). Among the major players in the credit card market, Hyundai is considered as a latecomer. Current Situation Hyundai card has continued to increased its market share in the competitive Korean market. As per stats at the end of 2012, Hyundai Card had a market share of 14.3%. And Hyundai Card has also received a good market reputation being ranked as Number One in the Korea’s National Customer Satisfaction Index. Critical Marketing Issue The credit card industry has underwent an adjustment period. Credit card company experience a growth in the number of late payment and bad debts. And the card market has become saturated, as there are too many card products in the market, which card caters for different need. In fact, most card holder only uses 1 or 2 credit card to purchase. Another is the political factor of the tightening government policy, it has also present a problem to card issuers as they are having lower % of return in the business. In 2012, the government barred card companies from extracting higher fees from smaller merchants. And it also make it easier for customer to compare interest rates across products and harder for less credit worthy borrowers to spend beyond their means. As a result, many card issuing companies started to cut the budget and become more conservative in doing their card business. Alternative Solutions 1. Try to move out of the business by selling it to a suitable buyer Pros: If the company can find a suitable buyer and sell the business at a good price, once and for all, the company does not need to face the problem in the market. The proceed of selling the business may help raise substantial fund capital and enable the company to invest in other business with higher return. Cons: With the end of the credit card business era, Hyundai may suffer certain degree of reputational loss in the domestic market, people may start to worry about the future of the company, it may cause bigger problem to other core business such as the automobile business. 2. Down size the business by cutting cost Pros: The company can remain as a player in local card business, and the company can allocate additional budget to invest in other areas of business with higher return Cons: With less budget allocated, the company may start to lose the status as one of the four biggest player in Korean card business 3. Stay aggressive in card business but try harder to expand the international market Pros: While the company remains its presence in its domestic market, the company will develop more profit growing point in overseas market Cons: The uncertainty in less mature overseas market may not guarantee profit, it can also lead to unexpected loss for the company Decision Matrix Three options may be good options for different companies. For prestigious  brand name like Hyundai Motor and GE, it is always not a wise choice to come up with a solution with the aim of securing short term profit at the expense of sacrificing the brand equity. As a late comer to the card market, Hyundai card has experienced success by capturing larger market share. And the good reputation of customer satisfaction is also an important asset. Therefore there is no way for the company to sell or downsize their business. With less promising future in the local market, the company should start to concentrate to penetrate into other markets in order to develop more profit growing points and remain as a leading brand name in the credit card business. The company has the experience in automobile business in overseas and relevant expertise in Korean credit card, those are the strength that can help the company to capture the opportunities in those less mature market at the same minimizing the chance of failure. Recommendation Target Markets Mainland China, other developing South East Asia countries Positioning With its tie with the branded name in Hyundai Motor, it should position itself as one of the premium brand in the market. Marketing Mix Elements ( 4 Ps) Price: Should aim at customers at high end with high social status Product: Black and Purple card are issued for high social status people in Korea, it can also be used in other markets Promotion: Seek cooperation with branded companies such as winery, golf club,etc. Try to offer card holder with incentive using the card to purchase Place: Golf club, luxury suites Evaluation: The company should conduct effective marketing survey at least once a year to evaluate the effectiveness of marketing campaign and the overall strategy Conclusion For prestigious brand name like Hyundai Motor and GE, it is always not a wise choice to come up with a solution with the aim of securing short term profit at the expense of sacrificing the brand equity. As a late comer to the card market, Hyundai card has experienced success by capturing larger market share. And the good reputation of customer satisfaction is also an important asset. Therefore there is no way for the company to sell or downsize their business. With less promising future in the local market, the company should start to concentrate to penetrate into other markets in order to develop more profit growing points and remain as a leading brand name in the credit card business. The company has the experience in automobile business in overseas and relevant expertise in Korean credit card, those are the strength that can help the company to capture the opportunities in those less mature market at the same minimizing the chance of failure. Bibliography HyundaiCard’s Marketing Strategy, by Chan Soo Park and Ronald D. Camp II, 2009 Hyundai internet home page (http://ir.hyundaicard.com/ceh/ho/cehho0101_01.hc) http://totalidentity.com/hyundai-card-innovation-growth-activation-rebranding http://www.economist.com/news/finance-and-economics/21589470-it-getting-harder-make-money-worlds-most-prolific-card-users-swipe

Saturday, January 4, 2020

Supply For A Continuous Supply - 1134 Words

cannot ensure a continuous supply for the product UV4 from its sourcing country, China, because the Chinese governmental ban on the use of UV4’s raw material. He has to make a plan by the next day to address the short-term shortage of supply. Associated Issue The higher level of issues that should be taken into account are: global sourcing; strategic sourcing; supplier management; cost analysis; supplier relations and risk management. Issue Analysis Major of facts †¢ The company had annual sales of $140 million, employed 400 people in offices around the world †¢ The crystal quartz sleeve that acted as an ultratransparent barrier between the water and the UV lamp are very expensive and difficult to procure †¢ The company had traditionally†¦show more content†¦- Because this purchase from AMS is 30% of total sleeve cost, the total spend for this commodity was approximately $1.7 million (510,000/0.3) - Trojan’s piece price cost from Juntao was 30% of its cost from AMS, which is approximately $15.30 per sleeve or $153,000 per year. - After the ban rule, is Juntao import raw material will lead to a cost of $28 per sleeves, and $280,000 per year. - The $77 cost from AMS is approximately at 50% premium. According to the 80/20 allocation plan, the annual cost would be $154,000(2000*77). Purchases from Juntao would be $122,400 for 8,000 units, which is a total cost of $276,400 – a net reduction of 46% in costs. - If Trojan buy 100% from AMS, its costs would be $770,000, a premium of $260,000. - Based on annual revenues of $140 million and unit sales of 500 to 600, the average unit sold has a value of $233,000 to $280,000. Alternative solutions 1. First, Juntao imports raw materials. The costs would increase by approximately $127,000(28-15.3=12.7, 12.7*10000). Pros: It might be a long-term solution, because Trojan want to keep its LCS and global sourcing strategy. Cons: It will not address the short-term supply shortage problem because import material is available in next month. 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