Civic Vergement - 1038 Words

Every corporation must start somewhere meaning they must research where they want to be located. To find an appropriate location, research is necessary because they cannot just build their business wherever they want because that can be considered acts of aggression if they do not ask the community for them to be in that area. So, to avoid confrontation corporations can ask the community and give them their intent and how they are going to improve their community. With them taking the extra step of asking for help from the community, then the business will run more smoothly. Community is defined as the area in which the corporation is doing their business and usually a city, a town or the assets of an area. Having a good community to†¦show more content†¦As discussed in class with one of the videos where a company wanted to cut down trees in the community, the people protested to reserve the forest and the company did not get the rights to operate in that region With them re ceiving the license, they must community relations because their success depends on the community and for most times if a corporation is too big, they hire a community relations manager who oversees interacting with the local citizens. some of the ways in which they can interact with the community is by having an economic development, housing, aiding minority, women and disable veteran own enterprises. This can be corporate social responsibility because they are paying it forward to the community that is supporting their business or corporate giving. This is defined as companies giving out some of their assets or eve cash to the public to help them improve the public wellbeing and this usually includes volunteering. According to Fortune magazines, Walmart, wells Fargo, bank of America, ExxonMobil are the top companies known for their corporate giving. Although, these companies have faced scandals such as Walmart is known for outsourcing, well Fargo was under fire for opening fake ba nk accounts they still have customers because of their reputation of giving back to the public. Some of the different ways of corporate giving include in-kind contributions this where companies donate some of their products to the

Adidas Case Study SWOT analysis and Michael Porters Five...

Executive Summary: Adidas was the dominating manufacturer of sporting goods. It achieved this success by developing cleated shoes for the soccer and track and field sports. The landscape of the sporting goods industry has changes, but Adidas has not changed with it. Sporting good textiles and footwear have become popular with younger individuals as a substitute for casual wear. Soccer and track and field sports are no longer the mainstream sports. These sports have been replaced in market share by sports such as baseball, basketball, football, and fitness activities like aerobics. Adidas has not developed the marketing mix to compete in these sports and fitness activities. The participation by women in these sports is growing, yet Adidas†¦show more content†¦Industry The sporting goods industry consists of three segments: athletic footwear, apparel, and equipment. Athletic footwear makes up 33% of the sporting goods industry, apparel 50%, and equipment makes up the remaining market share. The three largest markets for athletic equipment are the U.S. at 50% of the market share, Western Europe at 25% of the market share, and Japan at 10% market share. An industry that had one primary market segment consisting of the serious male soccer and track athlete has now separated into several market segments containing the professional athlete, the amateur athlete, the fitness group (aerobics and cross-training), and the mass consumer who is not interested in athletics but enjoys the comfort of wearing athletic apparel. Barriers to Entry The footwear-manufacturing segment has the highest barriers to entry out of the three sporting good industry segments. In the U.S. 53% of the footwear market share is controlled by two companies- Nike and Reebok. Adidas came in at 7th place with only 4% of the U.S. market share. The competition in the industry is fierce, requiring a substantial investment in marketing to establish a successful brand. Research and development expenses are high requiring a substantial investment to develop a shoe that could provide the necessary level of comfort to compete with companies like Nike and Reebok. Substitutes ForShow MoreRelatedNike Report13324 Words   |  54 Pagesfew of its competitors; Adidas-Salomon and Reebok, Sketchers, and K-Swiss. A brief overview of Nike and its competitor’s company profiles, brand portfolios, and current developments will provide an understanding that leads to an analysis of the external environment. This analysis further discusses the geographic distribution, general environment, industry environment using Porter’s Analysis, Nike’s competitor analysis, its dominant economic characteristics, driving forces, and key success factorsRead MoreCase Study148348 Words   |  594 Pages978-0-273-73552-6 (web) All rights reserved. Permission is hereby given for the material in this publication to be reproduced for OHP transparencies and student handouts, without express permission of the Publishers, for educational purposes only. In all other cases, no part of this publication may be reproduced, stored in a retrieval system, or transmitted in an y form or by any means, electronic, mechanical, photocopying, recording, or otherwise without either the prior written permission of the Publishers orRead MoreStrategic Marketing Management337596 Words   |  1351 PagesStrategic Marketing Management Dedication This book is dedicated to the authors’ wives – Gillian and Rosie – and to Ben Gilligan for their support while it was being written. Acknowledgements Our thanks go to Janice Nunn for all the effort that she put in to the preparation of the manuscript. Strategic Marketing Management Planning, implementation and control Third edition Richard M.S. Wilson Emeritus Professor of Business Administration The Business School Loughborough University

Global Training and Development Trends

Question: Discuss about the Global Training and Development Trends. Answer: Introduction The paper firstly focuses on evaluating the workplace practices introduced by the new yard manager at Wollongong Yard of Top Truck Company and aims to understand whether the same are complimentary to each other. Secondly, the paper would focus on understanding the risks regarding sustaining of the changes introduced in Wollongong Yard beyond the presence of the new yard manager and also the trade union leader. Finally, it would focus on comparing the participation of blue collar unions with public or service sector unions to changes introduced in an organization. Evaluation of the New Workplace Practices The new yard manager employed by Top Trucking Companys Wollongong Yard reflected the requirement for effective communication practices with both the trade union leader and also the employees. The managers of business institutions are required to ideally focus on conducting both formal and informal communication practices with the leaders of the trade union. The engagement of trade union leaders by managers through collaborating and communicating with the former contributes in the meeting of business and institutional objectives in a joint fashion (Rozkwitalska, 2012). Moreover, the development of effective communication of managers with trade union leaders also contributes in enhancing the quality of relationships between the two parties. It would also contribute in motivating the trade union leaders for actively collaborating and working with the managers and employees and also in enhancing the productivity at the workplace. Further, the engagement of trade union leaders by managers enhances the level of participation between the parties which in turn reduces the level of resistances to new changes introduced in the business institution. It also reduces the level of internal tensions between the managers and trade unions in the organization and thus enhances the level of trust and workplace cooperation for meeting of business goals and targets (Shi Wang, 2011). Similarly, the new yard manager also focused on engaging the employees in the Wollongong Yard of Top Trucking Company such that the same contributed in growth of teamwork and coordinated practices within the firm. Development and growth of teamwork practices between managers and staffs is considered potentially effective for generation of creative and novel ideas in rendering effective solutions to emerging business problems (Podsiadlowski, Grschke, Kogler, 2013). Further, the practice of involvement of employees by managers in workplaces ideally helps in gaining needed feedbacks from the former relating to new changes and policies introduced in the firm(Olsen Martins, 2012). It would also encourage the employees for disclosing problems faced by them at the workplaces and thus would enhance cooperation between the managers and staffs in meeting of business goals and objectives. Improved levels of communication between the managers and employees in the organization rightly helps in enhancing the performance levels and also the quality of work performed in the institution (Ferdman Sagiv, 2012). Further, the new manager employed at Wollongong Yard focus on improving the health and safety of employees in the firm through generation of training programs associated to technical and customer servicing parameters is also considered to be highly relevant. The development of such training programs by the new manager in the firm would contribute in enhancement of workplace productivity through reducing the chances of accidents and also in reducing the level of absenteeism of employees in the institution (Khanaki Hassanzadeh, 2010). Further, the incorporation of such training programs by the managers in the organization also would contribute in enhancement of the knowledge and expertise of the staffs in the firm for meeting of institutional objectives and goals in an effective fashion (Ongori Nzonzo, 2011). The chances of reduction of accidents and absenteeism of staffs at the workplace would contribute in reducing the level of manpower and business cost for the firm. It would help in reducing the need for the organization in recruiting new staffs in the firm and thereby would contribute in enhancing the level of trust and corporate citizenship in the organization (Ongori Nzonzo, 2011). The different activities undertaken by the new manager Wollongong Yard like the enhancement of communication practices with the trade union leaders and staffs, growth of teamwork between the different hierarchical levels and also the incorporation of skill enhancement and customer services training programs are observed to be complimentary to each other. The above activities increased the growth of trust and dependence of the drivers on the management such that they highly supported the activities undertaken by the manager like the introduction of new trucks and uniforms. It also increased the level of respect of the staffs towards the new manager (Olsen Martins, 2012). Similarly, the enhancement of communication practices between the manager and the trade union leader, George also contributed in sharing effective information associated with the yards performance. Increased consultation between the manager and the trade union leader potentially helped in earning new ideas for meetin g the objectives of the organization in a productive fashion (Ferdman Sagiv, 2012). The results of new practices undertaken by the new manager rightly helped Top Trucking in earning new contracts and also in successfully meeting the different benchmarks in an effective fashion (Bhatia Kaur, 2014). Risks to Sustaining the Changes The changes introduced by the new manager in Wollongong Yard need to be effectively sustained in Top Trucking Company irrespective of the presence of the George, the trade union leader and the newly appointed yard manager. The successful implementation of change in the firm requires the changes to be effectively planned, organised, directed and also rightly controlled by the management in the firm (Shi Wang, 2011). The change leader in the firm is also required for the development of a new vision and strategic framework for the firm and also in development of an effective organizational culture that would encourage the sharing of values, vision and mission objectives while also rightly motivating, empowering and also in potentially inspiring the potential stakeholders in the firm. The new manager is thus required to formulate an effective vision that would reflect the benefits of the new changes introduced in the firm (Rozkwitalska, 2012). Mission objectives are also required to hig hlight new directions for the organizational members for successful implementation of the changes introduced and thereby to reap the potential benefits. The change manager or leader is also required to rightly share the vision and mission objectives with both the existing and new staffs in the organization (Nilson, 2010). Further, the change leader or the new manager is also required to effectively motivate and inspire the staff and thereby in aligning staffs with like intellectual and emotional potential for meeting the business objectives. Along with sharing new vision and mission guidelines and objectives the new manager and George are required to rightly empower the organizational members for being actively involved with the change process. It would help in development of new leaders and supervisors in the firm that can further help in continuing with the implementation and sustaining potential changes introduced in the Wollongong Yard (Olsen Martins, 2012). Blue Collar Unions vs. Service Sector Unions The blue collar unions generally refer to the small trade unions like the Transport Workers Union as reflected in the case of Wollongong Yard of Top Trucking Company. These small unions to take active part in the change management process of the organization are required to be ideally trained and empowered by the change leaders of the institution. Here, also it is observed that the new manager of the Yard operating as the change leader continually interacted with the trade union leader and also the other staffs for implementing the new changes (Jehanzeb Bashir, 2013). On the contrary, the public or service sector unions are generally identified to be larger union bodies. These union bodies take active participation in the change management program of the institution based on formulation of training modules for the union members (Slavi? et al., 2014). These unionized bodies interact with the top management of the firm and thereby gain effective insights needed for training the instit utional members and in introducing the employees to the new vision and mission objectives of the firm. It is thus observed that Blue Collar Unions are less engaged compared to the public or service sector unions regarding change management initiatives of the firm (Dartey-Baah, 2013). Conclusions The analysis carried out in the paper ideally reflects that the different change management initiatives undertaken by the new manager at Wollongong Yard of Top Truck Company were complimentary to each other in enhancing workplace productivity and in motivating the staffs with the trade union leader. It also reflected on the importance of an effective change leadership model such that the same would contribute in sustaining the change ideology in the Wollongong Yard unaffected by the future moves of the new manager and George. Finally, the paper reflected that blue collar union leaders are less involved in the change management process of the firm compared to public or service sector unions. References Bhatia, A., Kaur, L. (2014). Global Training Development trends Practices: An Overview. International Journal of Emerging Research in Management Technology , 3 (8), 75-78. Dartey-Baah, K. (2013). The Cultural Approach to the Management of the International Human Resource: An Analysis of Hofstedes Cultural Dimensions. International Journal of Business Administration , 4 (2), 39-45. Ferdman, B. M., Sagiv, L. (2012). Diversity in Organizations and Cross-Cultural Work Psychology: What If They Were More Connected? Industrial and Organizational Psychology: Perspectives on Science and Practice , 5 (3), 1-51. Jehanzeb, K., Bashir, N. A. (2013). Training and Development Program and its Benefits to Employee and Organization: A Conceptual Study. European Journal of Business and Management , 5 (2), 243-252. Khanaki, H., Hassanzadeh, N. (2010). Conflict Management Styles: The Iranian General Preference Compared to the Swedish. International Journal of Innovation , 1 (4), 419-426. Nilson, L. B. (2010). Teaching at Its Best: A Research-Based Resource for College Instructors. United Kingdom : John Wiley and Sons. Olsen, J. E., Martins, L. L. (2012). Understanding organizational diversity management programs: A theoretical framework and directions for future research. Journal of Organizational Behavior , 33 (8), 1168-1187. Ongori, H., Nzonzo, J. C. (2011). Training and development practices in an organisation: an intervention to enhance organisational effectiveness.. International Journal of Engineering and Management Sciences , 2 (4), 187-198. Podsiadlowski, A., Grschke, D., Kogler, M. (2013). Managing a culturally diverse workforce: Diversity perspectives in organizations . International Journal of Intercultural Relations , 37, 159-175. Rozkwitalska, M. (2012). Accepted and strong organisational culture in multinational corporations . Journal of Intercultural Management , 4 (3), 5-14. Shi, X., Wang, J. (2011). Interpreting Hofstede Model and Globe Model: Which Way to Go for Cross-Cultural Research . nternational Journal of Business and Management , 6 (5), 93-99. Slavi?, A., Berber, N., Lekovi?, B. (2014). Performance management in international human resource management: evidence from the cee region. Serbian Journal of Management , 9 (1), 45-58.

Predictors Of Husband To Wife Violence Essays - Abnormal Psychology

Predictors Of Husband To Wife Violence Critical Analysis of Journal Article Article: Feldbau-Khon, S., Heyman, R., and O'Leary, K. (1998). Major depressive disorder and depressive symptomatology as predictors of husband to wife physical abuse. Violence and Victims, 13, 347-359. Introduction The work of Feldbau-Khon, S., Heyman, R., and O'Leary, K. is described in the article, ?Major Depressive Disorder and Depressive Symptomatology as Predictors of Husband to Wife Physical Aggression.? The authors tested the link between a husband's depressive symptomatology and the frequency of physical aggression toward his wife. Also tested was the husband's Major Depressive Disorder and the frequency of physical aggression towards his wife. The authors had four hypotheses. 1: Clinically depressed men are more physically aggressive. 2: Depressive symptomatology is associated with frequency of physical aggression. 3: Depressive symptomatology effects on physical aggression are accounted for by other variables. 4: Depressive symptomatology effects on psychological aggression are accounted for by other variables. The study assessed physically aggressive men who volunteered for treatment with their wives. Participants responded to newspaper announcements offering free therapy for relationship conflicts. All spouses completed three-hour assessments consisting of structured interviews and self-report measures. Almost one third had moderate levels of depressive symptomatology, but only 11% met the criteria for Major Depressive Disorder (MDD). Although a significant relationship between increased depressive symptomatology and frequency of physical aggression was found, the relationship was most likely accounted for by self- reported anger. Weaknesses One weakness with this study is the makeup of the sample. The racial composition of the sample was 1.3% Black, 1.3% Asian, and 97% White. No Hispanics were included in the study although Hispanic men are also sometimes very violent to their wives. The sample should have had more diversity, not be made up almost entirely of Whites. Some races are more naturally violent than others are because its part of their culture. Using mostly whites in this study taints it because different depression could be a major factor affecting the physical violence of whites but perhaps not men of other races. Another weakness of this study is that it is never mentioned whether or not any of the subjects were taking any sort of medication. Many types of medications, for example any type Serotonin inhibitor, can affect violent behavior. The fact that the subjects were volunteers raises an issue. The participants responded to an advertisement for free therapy for relationship conflicts. These people wanted help. They were not ordered by the court to obtain therapy. This may suggest that they somehow have a different frame of mind than others who might not seek help, therefore, we cannot make accurate assumptions about the results of the study. Another issue one must take into consideration is that the participants completed a three-hour assessment for which they were not being paid for. They could have become tired, annoyed, bored, or frustrated. This could have affected their answers to the questions asked in the interview to determine whether or not they had MDD. They could also have not been revealing their true selves in the self-report. The interviews were conducted by grad students and a research assistant, not by the actual researchers or by doctors. There is a possibility they could have overlooked things a professional with more experience would have caught. Strengths of the Article One of the strengths of this article is that it stresses the possibility of outside factors affecting the physical violence. An example of this kind of variable is self-reported anger. A relationship where one person is depressed may in fact be a very chaotic relationship where anger and frustration can result in violence. In this case, the violence is may not be a direct result of the depression; instead it may result from the anger and frustration or marital discord that may accompany depression. The study recognizes that there are other factors of life that can affect the physical violence. Conclusion Although the study has its weaknesses, it is still a valuable learning tool. The study is consistent with other studies that have emphasized the role of anger in regard to husband-to-wife physical aggression. Much more research still has to be done to better understand the connection between MDD and husband-to-wife physical aggression. With every study performed, we come closer to realizing

Something Wickid this way comes essays

Something Wickid this way comes essays I use processes that are most common among my peers to select my books. I usually have one of my parental units, usually my mom, to go out and look for books. This is the way it happens because up until now I had no mode of transportation. I have faith in my mother to make a good choice; she usually does, for she knows most of my likes and most of my dislikes. This is how its been for a long time, but at least she can pick some pretty interesting books. Three unfamiliar words/unfamiliar usages Alighieri meaning hell or some hellish place Ironmongery heavily tooled, worked, and strangely shaped iron Drolls cliffs and mountebanks The seller of the lightning rods arrived just ahead of the storm in a green town in Illinois, in late October. The lightning rod salesman calls to the boys and asks if their folks are home, they say no. He asks if they have any money, the boys shook their heads. He then asks them their names. William Halloway and Jim Nightshade the boys reply. The boys begin to tell their story on how they were born only minutes apart around Halloween. The lightning rod salesman decides to give the boys a rod for free because, he feels a storm is coming and its going to hit Jims house. The contraption was covered in ancient dialects, the language of the storms. He goes on about the storm that is going to hit. Its going to be no ordinary storm, the lightning rod salesman says. He says his name is Tom Furry and for the boys to hammer it high on the roof. Tom totes his bag of contraptions and walks on as the boys nail the rod up. The boys head down to the library for their weekly run. They get to the library and Jim heard some strange music off in the distance. Wills dad meets the boys there; he works as a janitor and is quite old. The boys looked at some dinosaur books, they all discuss the books that they have picked...

Definition and Examples of Display Question

Definition and Examples of Display Question A display question is a type of rhetorical question to which the questioner already knows the answer. Also called a  known information question. Different from erotesis questions, display questions are often used for instructional purposes. Theyre used to determine if students are able to display their knowledge of factual content. Examples and Observations So as I have just demonstrated, children, he was saying now, grass is very nice to sit on, but be careful because it can tickle. Now,  can anyone tell me  the name of this handsome creature over here?Is it a rhino, sir? said a girl called Caroline.Very close, Caroline, said Alan Taylor kindly. Actually, it is known as an ant. Now who can tell me- (Andy Stanton,  Mr. Gum and the Cherry Tree. Egmont, 2010)In 1930, the Republican-controlled House of Representatives, in an effort to alleviate the effects of theanyone? anyone?- the Great Depression, passed theanyone? anyone? The tariff bill? The Hawley-Smoot Tariff Act? Which, anyone? Raised or lowered? Raised tariffs in an effort to collect more revenue for the federal government. Did it work? Anyone? Anyone know the effects? It did not work, and the United States sank deeper into the Great Depression. Today we have a similar debate over this. Anyone know what this is? Class? Anyone? Anyone? Anyone seen this before?(Ben Stein as th e economics teacher in Ferris Buellers Day Off, 1986) The [drivers education] class was taught by an old and embittered veteran of the New York City public school system who had the looks and the attitude of, come to think of it, me these days. His form of instruction was Socratic, relentlessly so.What is the purpose of the steering wheel? he asked.The elderly Jewish ladies looked at their shoes. The Chinese stared into space. The black guys continued slanging each other.What is the purpose of the steering wheel? the teacher asked again and got the same response. . . .And so it went for a month and a half. The teacher asked a painfully simple question. Nobody said anything. The teacher repeated the painfully simple question. Nobody said anything.(P.J. ORourke, Driving Like Crazy. Atlantic Monthly Press, 2009) The Purpose of Display Questions Something that the media interview and the classroom interaction have in common is the use of display questions. . . . The purpose of a display question is to put knowledge or information on public display. In the classroom, this is an important way of transmitting and testing knowledge for teachers and students. In these display question situations such as classrooms and quizzes, the questioner follows up the answer by stating whether it is the correct one or not. However, in media interviews, . . . the follow up is very often left to the listener or viewer.(Anne OKeeffe, Michael McCarthy, and Ronald Carter, From Corpus to Classroom: Language Use and Language Teaching. Cambridge University Press, 2007) The Lighter Side of Display Questions Texas Ranger: The teacher asked me what was the capital of North Carolina. I said Washington, D.C.Cal Naughton, Jr.: Bingo.Ricky Bobby: Nice.Texas Ranger: She said, No, youre wrong. I said, You got a lumpy butt. She got mad at me and yelled at me and I pissed in my pants and I never did change my pee-pants all day. Im still sitting in my dirty pee-pants.Cal Naughton, Jr.: I wet my bed until I was nineteen. Theres no shame in that.(Talladega Nights: The Ballad of Ricky Bobby, 2006)

Case Analysis Research Striving for Best Academic Practice Study

Analysis Research Striving for Best Academic Practice - Case Study Example The best practice approach should vividly narrate the story one is communicating in a coherent manner. Individuals like reading good stories and people will understand the content in the case study if presented in an attractive way. A well-presented case study enables people to fathom the goals being discussed in the case study (Porter, 2011, 147). A good plot of the story enables the reader to identify the specific needs to be communicated in the case study and how those needs can help the reader attain his or her goals. It is pertinent to update the case study after a while in order to confirm to your customers that your services lead to a long- term benefit. The best practice approach should adopt a formatting style that is easy to read, as many people are not fond of reading huge text. To add taste to the formatting style in writing, some writing features ought to be included for example images, bulleted lists, headers and italicized words (Phillips, 2005, 162). A case study that utilizes these writing features helps individuals who are fond of skimming to grasp the vital information being communicated in a blink of an eye. This is of great importance as the reader can comprehend the basic notion and impression that can help him or her. In order to capture your intended target, case studies should incorporate the use of real numbers to solidify the intended meaning. It would convey a different weight in meaning to say that Facebook has steadily retained its success path where within its 15 months IPO, its average employees revenue returns was $ 1.3 million if real numbers were not included (Morris, 2013, 98). Real numbers create the real picture being depicted in the case study thereby enabling the intended target to grasp the impression communicated in the study. It is also pertinent to highlight some figures to improve on the clarity and to avoid ambiguity. The best practice

Human Services Questions Coursework Example | Topics and Well Written Essays - 500 words

Human Services Questions - Coursework Example with the reskilling of professionals of traditional servings, to have a larger gratitude of the individual as an entire person and to be responsible to the societies they work for. In the ancient time, service delivery was brutal where individuals were not treated well. In addition, the services were incomprehensive and not easily accessible (Packard, 2009). In present time delivery is humane, integrated, accessible and comprehensive. Human service professions have also developed to be more responsible unlike in the past where irresponsibility was common among them. In the present time, laws regulating how human services are delivered have been put in place, unlike in the historical era when there were no laws governing it. According to OLooney, (1996), in his article tries to capture the spirit of service integration movements and explain why it is such an enduring challenge and problem to the public organization. In addition, Weaver, (1997), discusses issues that workers delivering human services should be aware of so as to deliver services to the people effectively. Also, Monette et al., (2014), also talks how different researches done on human services and how it is a tool for enhancing service delivery. In the New York Times, The Guardian and The British Broadcasting Co-operation discuss on human services pertaining to health are d iscussed and how they vary from one hospital to another. This articles Scholarly articles have been reviewed well and make sense than the non-scholarly ones are just ones individual opinion and cannot be relied on since they have not be reviewed. Some stressors that I have experienced in life do not have enough time to complete tasks and getting more than I can manage. The emergence of this stressors was due to some psychological effects that triggered me to do impress others by subjecting myself to more work and tasks that I could not handle. In managing the lack of time, I rank my priorities and did tasks according to their

Liverpool one shopping development Essay Example for Free

Liverpool one shopping development Essay Liverpool’s CBD needed regeneration for a variety of reasons. During WW2, it was bombed heavily, due to it being a major port for resources from the USA. During the 1960s, it was rebuilt too quickly and then fell into disrepair before 2000, when the design and infrastructure was outdated. Many parts of the city, especially the CBD suffered from urban decline, with its population dropping by 50% and 45% of its industry also leaving. In addition, Liverpool faced competition for shopping by nearby Manchester and Chester, as well as out-of-town shopping centres like the Trafford Centre. Therefore, Liverpool’s CBD needed regeneration to be more attractive to consumers, and regain its spot in the top 5 shopping destinations in the UK. Liverpool One, the project to rejuvenate Liverpool’s CBD was completed in 2008. It was opened in phases on 29 May and 1 October 2008, with the final residential lots opening in early 2009. In the same year, Liverpool was named as the European Capital of Culture. Its total cost is approximately ? 1billion, with 42 acres of Liverpool city centre being redeveloped. It includes 3000 parking spaces, 169 stores or services, as well as a 5 acre park, and 500 new apartments. It also contains a 14-screen cinema and a 36-hole adventure golf centre. Shops present include Debenhams, John Lewis, Ted Baker, Waterstones, Starbucks, Topshop and Caffe Nero. These are all mainly comparison, high-order goods which are chain stores. The area is indoor, yet also mainly open-air. It is of a modern design, and is two storeys tall. There are many cafes and food areas, with many benches. There are also electronic maps and information panels across the centre. The pedestrian areas are wide and escalators are available to proceed to the higher floors. There have also been other improvements in the CBD, such as the rejuvenation of the Docks and the introduction of the Merseytram tram line in the CBD. As well as this, many roads and smaller streets in Liverpool have been rejuvenated and rebuilt as part of the redevelopments. Areas such as Princes Dock and the Kings Waterfront have seen heavy redevelopments. These have been to attract more tourists and shoppers to the CBD. The project has overall been successful as of yet, with 83% of consumers thinking that the city centre has improved. 91% of people said they were likely to return to Liverpool, and enjoyed the experience. And now, 40% of the shops in Liverpool One are new to the city, showing the popularity of the area. The previously redeveloped Albert Dock has been receiving an extra 100000 visitors per week, with Liverpool One itself receiving over 120000 visitors in the first day, and 13 million in the first year. It is safe the say the rejuvenation of Liverpool’s CBD has been a success, and that Liverpool One has played a big part in reversing the effect of urban decline.

The State of Being ‘Human’ in Kanes Blasted Essay -- Literary Analysi

â€Å"I’ve only ever written to escape from hell-and it’s never worked-but at the other end of it when you sit there and watch something and think that’s the most perfect expression of the hell that I felt then maybe it was worth it. (Sarah Kane, Royal Holloway College, London, 3 November 1998).† (Saunders. 2002: 1). Both representative and reflected in this statement made by the British playwright Sarah Kane (1971-1999) (Sierz. 2001: 90-91) is the state of being human. In its literal sense the state of being human could be illustrated as an expression of existence. That of the individual and characteristics and traits experienced through the life of mortal man. (Oxford English Dictionary. 2006: 61 & 366). In addition to this, the associated meaning with the word ‘tested’ suggests ‘a difficult situation that reveals the strength or quality of someone or something.’ (Oxford English Dictionary. 2006: 785). When defined in t hese terms, this then opens up the question to how an expression of human-existence is revealed under pressure in Sarah Kane’s play Blasted (1995). The twentieth century British playwright Sarah Kane’s (1971-1999) first and sensational drama Blasted opened in the Royal Court Theatre Upstairs, London, in January 1995. (Saunders. 2002: 2). From the outset Kane’s play stirred much controversy within the media. The title itself had a great impact upon its audience, as blasted through its formed meaning and literal association is a term ‘expressing annoyance.’ (Oxford English Dictionary. 2006: 70). As stated by the British theatre critic Aleks Sierz, Kane’s Blasted is â€Å"a shocking play whose raw language and powerful images of rape, eye-gouging and cannibalism provoked critical outrage†¦Kane exploded theatri... ...tp://www.robertsilverstone.com/wp-content/articles/Art_of_Being_Human_Part1.pdf. [Accessed 21st April 2012] Stephens, S. (2010) Sarah Kane’s debut play Blasted returns. [On-line] Available from: http://www.guardian.co.uk/stage/2010/oct/24/sarah-kane-blasted. [Accessed 21st April 2012] The American Heritage Dictionary of the English Language, (2009) War. [On-line] Available from: http://www.thefreedictionary.com/war. [Accessed 21st April 2012] The Guardian, (2005) ‘Suicide art? She’s better than that.’ [On-line] Available from: http://www.guardian.co.uk/stage/2005/oct/12/theatre. [Accessed 21st April 2012] Wixson, C. (2005) â€Å"In Better Places†: Space, Identity, and Alienation in Sarah Kane’s Blasted. [On-line] Available from: http://muse.jhu.edu.ezproxy.falmouth.ac.uk/journals/comparative_drama/summary/v039/39.1.wixson.html. [Accessed 19th April 2012]

Damien Cave Summary

COMM200-U406/02/13 Nicole Prince The article â€Å"On Sale at Old Navy: Cool Clothes for Identical Zombies! † written by Damien Cave explains how as a society we are swayed by the flash of big corporations and in turn are loosing what real culture we have left. Damien Cave starts the article off with a scenario showing a man named â€Å"Thomas Frank†. As Frank walks by a heavily decorated Old Navy he shows his disgust saying †Oh God, this is disgusting†. Thomas Frank is a pioneering social critic, writing articles on how businesses adopted â€Å"cool anti-corporate culture†.As the article progresses we find that these businesses offer nothing more than poor quality merchandise at a low price, and the consumer is lured in by the promise of quality for less. Stores such as Old Navy and Ikea use marketing tricks to keep it's customer coming back for more. Ikea sets it's store up like a maze where the exit is placed only at the registers, the room models persuade the consumer they need everything they see. Old Navy hands out extra large shopping bags as a gesture of good customer service but can influence over spending.Damien Cave brings these issues up so that we the reader are aware of such trickery used by certain chain businesses. Society is so accustomed to these marketing schemes we don't realize we are replicating each others homes but in different variations; we can all buy the same sofa and not notice. We are lead to believe that we can find happiness in our belongings but that is far from the truth. This merchandise is poor in quality and can cause us to spend more in the end on replacements and repairs. These companies are scamming the general public into believing they are getting a deal and in return we are getting cookie cutter home decor.

Case Study Big Skinny Essay

Online Marketing at Big Skinny The case study is about a wallet company name Big Skinny. One day the Big Skinny CEO, Kiril Alexandrov bicycled his way to work and his phone rang constantly. His marketing director and wife, Catherine Alexandrov had called and said that they had sold 4,000 wallets. The problem was that the online store had glitches and most of these wallets were given away for free. A few weeks earlier the two were promoting their wallets at the Harvard street fair and were successfully selling wallets. The street fair sales had made Kiril think of what the next step in expanding his brand would be. He decided to create an online store to further increase his revenue and company. Kiril returned to his office to ponder what he and his wife should do. Catherine proposed that they cancel the orders, just as Amazon, Dell, and others have done in the past with the same experience. He realized that there was nothing else to do and agreed that it was the only option to cancel the orders because they would be losing wallets for free. With his confidence shook on the Big Skinny’s online store, Kiril pondered his priorities and wondered what really should be the next step for Big Skinny. He asked, â€Å"Should Big Skinny concentrate on drawing new consumers to its website through search engines, or should it focus on engaging existing customers through social and interactive media? Alternatively, should Big Skinny hand off more of its web marketing to retail portals like Amazon and Buy.com?† A Product That Sells Itself? Wallets are generally preferred with lightweight and that can easily carry stuff like credit cards, cash and receipts along with other stuff. Thin wallets are considered better because it will always keep you safe from back pain. Wallets are often in need of replacement and people buy them as impulse purchase or as gifts since it is not a costly item and also does not require much information processing. Big Skinny has just launched world’s thinnest wallet and got good response from the market during various trade fairs it participate in. Conclusion For an online marketing campaign to be successful, it is important that people resource all their options and make sure they are capable of fulfilling whatever objectives and needs they have to be successful. Big Skinny has to make sure consumers are buying high-quality wallets from them. Wallets are a kind of purchase that has a high element of look and feel. People who recognize the brand and have owned it in the past are more likely to make a purchase and be confident about brand. This means online purchases would have more returning customers. For now Big Skinny should look at online retail as complimenting to their physical distribution through various channels. Question 2 Algorithmic search means most accurate result to the users query. Ranking high in a search will allow a site to reach consumers, whose search was related to the site’s product. The output of the algorithmic search would entirely depend upon the keywords chosen to be enlisted to the search engines. It is a listing of Big Skinny links in organic search results based on the proprietary ranking algorithms of search engines which usually factors of keywords, pages linking to the item, location, and etc. In Sponsored search advertising, advertisers are allowed to key in search words in sections for sponsored search. The main difference for the algorithmic search and sponsored search is those sponsored searches is more focused and give better results. Generally algorithmic searches are free but needs technical skills whereas sponsored are paid and can be easily incorporate provided right keywords are chosen. Question 3 Price An example of price would be how the website sells Big Skinny wallets for $20. This is pricing strategy because it utilizes the cheap and affordable price for a wallet, while also promoting the main quality of the wallet being skinny and slim. Many different affordable prices are listed on the website and very easily seen. Sales Promotion The Big Skinny website offers many different sales promotions. One is spending $50 to get free shipping anywhere in the country. This is a great promotion that can increase sales and promote people to spend $50 on their website in order to gain free shipping. Place The website also offers pop up shops coupons from the website that can be  used at pop up shops at certain regions and stores. This can be used as a Place marketing strategy because it focuses on a certain area or store and promotes marketing to that specific store. This emphasizes on shopping at a certain place or store. Product and Target Product can be illustrated by the fact that the website sells many different types of wallets. The website has many different wallets for men, women, and children. Within these genders classed wallets there are also many sub categories that the consumer can choose to look and purchase under.

Writing a Thesis Proposal Superb Guide

Writing a Thesis Proposal Superb Guide How to Write a Thesis Proposal The advice provided below is aimed at students who are undertaking a postgraduate degree course and who are required to write a thesis proposal for a research project. The Objectives of a Thesis Proposal Thesis proposals are usually written with the aim of convincing one’s professor or an examinations board that: Some piece of research is needed and that it is important. The researcher will be contributing some original information to a given field. The research topic is viable in respect of funding, data, equipment, and supervising staff. It is possible to complete the work in the proposed timeframe. NB: Many universities expect full-time students to complete their PhD courses in three years (e.g. six terms). The chosen topic is within the student’s capability and matches their interests. All ethical matters have been taken into account and that the appropriate ethics committee has approved the research project. How Does a Master’s Thesis Proposal Differ from a Doctorate One Your course supervisor or coordinator(s) are in the best position to provide clarification about what your academic institution expects. While the primary differences usually concern the complexity levels and length of a particular research project, one notable difference is that there should be something new in a PhD thesis. Who will be Reading Your Proposal? A thesis proposal is usually presented in report form and often, as well, at a seminar. These papers can be submitted to an examinations committee or to any personnel who are closely involved in your course e.g. a course supervisor or an institution’s coordination staff. The Writer’s Goal A thesis proposal is a great way of helping the writer focus on their research objectives and for helping them to clarify the need and importance of their work. It should also forecast any foreseen problems and results, describe the intended research methods, and plan any interventions and/or alternatives. Getting the Work Done The whole process of preparing a research proposal is an iterative one. While the writing is in progress, it is likely you will discuss several drafts with your course supervisors. Writing should be done to a regular schedule so that it is completed on time. The timeframe often varies but it usually means sometime in the first three to nine months of your postgraduate studies. Your Proposal Should be Original Your research work should contribute in a worthwhile way to the field it relates to and it should meet one or more of these conditions: Offer credible evidence to prove or discount some theory, model or concept. Contribute fresh information or data, analyze some procedure or better research method, and offer a new and/or better solution to a problem. Lead to a new and better theory, model or concept.

George Orwells Classic Essay on the Homeless

George Orwells Classic Essay on the Homeless Best known for his novels Animal Farm (1945) and Nineteen Eighty-Four (1949), George Orwell (pseudonym of Eric Arthur Blair) was one of the most notable political writers of his day. The following short piece has been drawn from Chapter 31 of Orwells first book, Down and Out in Paris and London (1933), a semiautobiographical account of living in poverty in both cities. Though the word beggars is rarely heard nowadays, the ordinary human beings he describes are, of course, still with us. Consider whether or not you agree with Orwells thesis.After reading Why Are Beggars Despised you may find it worthwhile to compare the piece with two essays by Oliver Goldsmith: A City Night-Piece  and The Character of the Man in Black. Why Are Beggars Despised? by George Orwell 1 It is worth saying something about the social position of beggars, for when one has consorted with them, and found that they are ordinary human beings, one cannot help being struck by the curious attitude that society takes towards them. People seem to feel that there is some essential difference between beggars and ordinary working men. They are a race apart - outcasts, like criminals and prostitutes. Working men work, beggars do not work; they are parasites, worthless in their very nature. It is taken for granted that a beggar does not earn his living, as a bricklayer or a literary critic earns his. He is a mere social excrescence, tolerated because we live in a humane age, but essentially despicable. 2 Yet if one looks closely one sees that there is no essential difference between a beggars livelihood and that of numberless respectable people. Beggars do not work, it is said; but, then, what is work? A navvy works by swinging a pick. An accountant works by adding up figures. A beggar works by standing out of doors in all weathers and getting varicose veins, chronic bronchitis, etc. It is a trade like any other; quite useless, of course - but, then, many reputable trades are quite useless. And as a social type a beggar compares well with scores of others. He is honest compared with the sellers of most patent medicines, high-minded compared with a Sunday newspaper proprietor, amiable compared with a hire-purchase tout - in short, a parasite, but a fairly harmless parasite. He seldom extracts more than a bare living from the community, and, what should justify him according to our ethical ideas, he pays for it over and over in suffering. I do not think there is anything about a be ggar that sets him in a different class from other people, or gives most modern men the right to despise him. 3 Then the question arises, Why are beggars despised?- for they are despised, universally. I believe it is for the simple reason that they fail to earn a decent living. In practice nobody cares whether work is useful or useless, productive or parasitic; the sole thing demanded is that it shall be profitable. In all the modern talk about energy, efficiency, social service and the rest of it, what meaning is there except Get money, get it legally, and get a lot of it? Money has become the grand test of virtue. By this test beggars fail, and for this they are despised. If one could earn even ten pounds a week at begging, it would become a respectable profession immediately. A beggar, looked at realistically, is simply a businessman, getting his living, like other businessmen, in the way that comes to hand. He has not, more than most modern people, sold his honor; he has merely made the mistake of choosing a trade at which it is impossible to grow rich. (1933) Other Responses To find out how other readers have responded to this excerpt from Orwells Down and Out in Paris and London, visit the discussion board at reddit/r/books.

Media Meanings Essay Example | Topics and Well Written Essays - 1000 words

Media Meanings - Essay Example Whether we care to admit it or not, there is a great deal of truth behind the statement that we are what the media tells us we are. â€Å"Much of what we share, and what we know, and even what we treasure, is carried to us each second in a plasma of electrons, pixels and ink, underwritten by multinational advertising agencies dedicated to attracting our attention for entirely nonaltruistic reasons† (Twitchell 468). This is achieved to great extent through the process of semiotics. Essentially, ‘semiotics’ is a term used to indicate the process of sign analysis in a given culture for indications of meaning at varying levels. â€Å"Semiology therefore aims to take in any system of signs, whatever their substance and limits; images, gestures, musical sounds, objects, and the complex associations of all these, which form the content of ritual, convention or public entertainment: these constitute, if not languages, at least systems of signification† (Barthes, 19 64). Thus, it refers to any combination of contextual clues, such as language, image, color, shape, expression or placement, that are combined together in order to communicate a specific sense of meaning to a particular cultural group. Understanding the language of semiotics and myth, advertisements such as Intel’s advertisement for its Duo Core 2 processor can be analyzed for their more subtle communicative effects. Primary elements included in any discussion of semiotics include signifiers, signified and sign. The sign is the end product created through the combined forces of the signifier and the signified. The signifier can be described as â€Å"the form which the sign takes† (Chandler, 2006). This is different from the signified, which refers to â€Å"the concept it [the signifier] represents† (Chandler, 2006). Basically, the signifier is the most basic idea – the physical presence of a flower. The

Organization's Management and organization's structure Essay

Organization's Management and organization's structure - Essay Example This essay discusses that organization involves prudent utilization of assets to accomplish the best out of the workers. Poor administration prompts despondent representatives who inevitably make issues that lead to problems for themselves and also the company. Leaders must set clear focuses for the colleagues. Managers must verify his colleagues work as one towards a common goal. He is the person who chooses what might be right in a specific circumstance. Managers must be mindful of what is occurring around them. Hierarchy orders ought to be all around characterized for a powerful administration. The reporting supervisors must survey the execution and advancement of their subordinates and aide them at whatever point needed. Efficient time management helps the workers to make the best choice within the provided time frame. Motivation issue is much wider than tying the workers together for teamwork and cooperation. Organization management alludes to the art of getting individuals toge ther on a typical stage to make them work towards a typical predefined objective. It empowers the ideal utilization of assets through careful arranging and control at the working environment. The administration gives an ability to read a compass to the workers. The people are very much aware of their parts and obligations and recognize what they should do in the association. Thus it becomes evident that effective organization management implies a variety of options to support all the aspects of the lifespan of the company.

''How does the teaching environment (both inside and outside the Essay

''How does the teaching environment (both inside and outside the institution) influence EFL teachers' motivation'' - Essay Example unfold within educational institutions by turning them into analytic objects." (Lave, 1996, p.6) This is where Lave sets the problem of context by building on the basic premise that not all learning needs to be worthwhile. Translated, in this paper, the author has used the premise to show the effects of positive learning in individual so as to come up with a composite model for worthwhile learning within a person's experiences rather than simply within the educational institutions from the perspective of a teacher's motivation in an EFL classroom. This motivation and knowledge base takes a person through a variety of life experiences to help him or her practice a profession, meet people and basically, make a life. Motivation has been further defined as a combination of the following elements, by Kleinginna et al, 1981: Another relevant definition of motivation comes from the fact that motivation is deeply linked with emotion. Izard (1990) believed that motivation and the direction of same is reflected in the facial expression of the learner and the teacher. Further, this has been discussed by Yerkes and Dodson (1908) when they have discussed the inverted U shape curve in studying goal orientation in relation with motivation. Maslow (1971) has laid down important definitions and directions for studying the various areas of extrinsic motivation which have been discussed in the paper. These include Cognitive areas and operant conditioning. This has been furthered by Heirarchy of Needs as laid down by Maslow. This has been studied by Norwood (1999) in coping information and seeking information. Motivational factors have been studied in this paper from various viewpoints and definitions as can be seen in the literature review and research background. Mathes (1981) described self actualisation as a major factor in motivation as did William James (1892). Literature Review and Research Background The literature used for this paper has been exhaustive. It has drawn from the work of various scholars so as to understand the nexus between motivation and learning. This paper discusses the outcomes of energy arousal in the field of education through motivation. From there, it goes into finer details as far as aspects of those determinants in cognitive development are concerned. In this regard, the importance of motivation as laid down by Kleinginna et al (1981) have formed an important research element of this paper. These aspects have to do with general and other competencies. Before launching into a discussion of the same, Lave et al have separated intrinsic and extrinsic factors of motivation so as to better understand the basis on which the determinants of positive and negative

Business Applications Case Essay Example for Free

Business Applications Case Essay Chapter 1. 5. What does the statement â€Å"costs can be assets or expenses† mean? 6. Why are the salaries of production workers accumulated in an inventory account instead of being expensed on the income statement? 7. How do product costs affect the financial statements? How does the classification of product cost (as an asset vs. an expense) affect net income? The following information was taken from the 2008 and 2009 Form 10-Ks for Dell, Inc.Required a. Explain whether each line of information in the table above would best be described as being primarily financial accounting or managerial accounting in nature. b. Provide some additional examples of managerial and financial accounting information that could apply to Dell. c. If you analyze only the data you identified as financial in nature, does it appear that Dells 2009 fiscal year was better or worse than its 2008 fiscal year? Explain. d. If you analyze only the data you identified as managerial in nature, does it appear that Dells 2009 fiscal year was better or worse than its 2008 fiscal year? Explain| Chapter 2 10. How is the relevant range of activity related to fixed and variable cost? Give an example of how the definitions of these costs become invalid when volume is outside the relevant range. 12. When would the high-low method be appropriate for estimating variable and fixed costs? When would least-squares regression be the most desirable? 13. Which cost structure has the greater risk? Explain. Chapter 3 6. When would the customer be willing to pay a premium price for a product or service? What pricing strategy would be appropriate under these circumstances? 7. What are three alternative approaches to determine the break-even point? What do the results of these approaches show? 8. What is the equation method for determining the break-even point? Explain how the results of this method differ from those of the contribution margin approach. Chapter 4 10. Why are some manufacturing costs not directly traceable to products? 11. What is the objective of allocating indirect manufacturing overhead costs to the product? Chapter 5 1. Why did traditional costing systems base allocations on a single companywide cost driver? 2. Why are labor hours ineffective as a companywide allocation base in many industries today? 3. What is the difference between volume-based cost drivers and activity-based cost drivers? 4. Why do activity-based cost drivers provide more accurate allocations of overhead in an automated manufacturing environment? 5. When would it be appropriate to use volume-based cost drivers in an activity-based costing system? ATC 5-4Writing AssignmentAssessing a strategy to control quality cost Lucy Sawyer, who owns and operates Sawyer Toy Company, is a perfectionist. She believes literally in the â€Å"zero-defects† approach to quality control. Her favorite saying is, â€Å"You cant spend too much on quality.† Even so, in 2010 her company experienced an embarrassing breach of quality that required the national recall of a defective product. She vowed never to repeat the experience and instructed her staff to spend whatever it takes to ensure that products are delivered free of defects in 2011. She was somewhat disappointed with the 2011 year-end quality cost report shown here. Although external failure costs had declined, they remained much higher than expected. The increased inspections had identified defects that were corrected, thereby avoiding another recall; however, the external failure costs were still too high. Ms. Sawyer responded by saying, â€Å"We will have to double our efforts.† She authorized hiring additional inspectors and instructed her production supervisors to become more vigilant in identifying and correcting errors. Required Assume that you are the chief financial officer (CFO) of Sawyer Toy Company. Ms. Sawyer has asked you to review the companys approach to quality control. Prepare a memo to her that evaluates the existing approach, and  recommend changes in expenditure patterns that can improve profitability as well as increase the effectiveness of the quality control system. Chapter 6 7. What is an opportunity cost? How does it differ from a sunk cost? 8. A local bank advertises that it offers a free noninterest-bearing checking account if the depositor maintains a $500 minimum balance in the account. Is the checking account truly free?

No Universal Definition of Human Rights Essay -- Argumentative Persuas

In the minds of many people human rights are defined as a set of governmental Do’s and Don’ts that protect people from their governments in terms of the freedom of speech, assembly, etc. without infringement. Of course, most people would agree that these are fundamental rights and deserve to be upheld, however many feel that there are a set of universal human rights that can be used to secure the freedom of all people around the world. One such document, the Universal Declaration of Human Rights written by the United Nations, claims to be the â€Å"common standard of achievement for all peoples and all nations†. While I agree with most of the points made in the declaration, I simply do not believe that the human race is homogenous enough for a single piece of paper to encompass human rights issues for all cultures and types of people, and I find this very assumption to be problematic. I believe that human rights are relative to every culture and/or nation, and should be left to the people to decide. I think that on the issue of human rights, people will not go wrong if they are allowed a fair forum for voicing their opinions and an equal manner in making decisions. Cruel and unusual punishment from a Western point-of-view may be an African tribe using neck braces to elongate the necks of women, whereas others may think the same of the death penalty in use in the United States. My personal experience of moving from Iran to the United States and witnessing many different atrocities in both cultures has led me to this view. For instance, in Iran there is no freedom of speech or assembly and any resistance to the government is smashed by imprisonment or oftentimes death. This is clearly a violation of human rights by most people, and if... ...ny the ownership of private land, and many people in those countries are happy with that. Many of these people believe that private ownership is the basis for inequality in a society. They would not consider lack of private property a human rights violation. Again, the Universal Declaration is attempting to umbrella all nations and people while in reality contradicting itself. Overall, from my own experiences I have come to the personal conclusion that it is impossible to create a doctrine that addresses human rights for every culture and nation in the world. In my opinion, human rights are a set of rights determined by people of individual nations or cultures for the purpose of living best in society. These rights cannot be pre-determined nor can they be forced upon people in the form of a list, such as is attempted by the Universal Declaration of Human Rights.

Levi and Strauss & Co

Levi Strauss & Co. is a flourishing business. Since the early days, it has been a leader in the garment industry. The original and most famous Levi Strauss product is blue jeans. Jeans have become desirable and even fashionable clothing for not only miners, farmers, and cowboys, but also for movie stars, executives, women, children, and teenagers from all over the world. Throughout its history, however, the company has researched and developed a number of other products. The company now markets a wide range of clothing and accessories, all under the brand name Levi’s.Many new Levi products have been launched over the years. Some of these have succeeded beautifully, but others have flopped completely. The company is still best known, however, as the maker of Levi jeans, the pants that are guaranteed to shrink1, wrinkle, and fade2. In 1954, flushed with the success of the cotton twill pants it had introduced a few years earlier, Levi brought out a line of permanent press (no-iro n) slacks. Within six months, 5 out of every 100 pairs sold had been returned, and Levi had to admit it didn’t have the right fabric for permanent press.Fifteen years later, as the company was planning its major expansion, it hit on a couple of equally dramatic flops. First was the denim bathing suit—which, when wet, weighed the wearer down to the point of imminent drowning. Next was a line of disposable (throw-away) sheets and towels. These, Levi discovered, were not high on the consumer’s list of priorities. Unable to interest hotels in the product, the company was saved when the factory that made the sheets burned down. Levi absorbed the $250,000 loss.Eventually Levi created six new divisions, ranging from jeans to accessories and including a sizable effort in women’s sportswear, Levi’s for Gals. The diversification3 worked. In the mid-1970s Levi’s sales hit the billion-dollar mark, having taken 125 years to reach that milestone. Four yea rs later sales hit $2 billion. In 1979 the company ranked 167 on Fortune’s4 list of the 500 largest industrial corporations, and 20 in net profits. 5 Between 1970 and 1980 Levi had grown an average of 23 percent a year.In 1979 alone it sold 143 million garments. In menswear, though, all Levi products had been aimed at the middle of the market. The company had brought out a line of moderately dressy slacks and polyester leisure suits—the Action Slack and Action Suit—and was doing a brisk business with them. But the tempting upper end of the market remained untouched. â€Å"If we want to grow we’re probably going to have to go to upper moderate price points,† one Levi official explained, â€Å"and somewhat higher taste level for our products. In short, they needed to sell more expensive clothes—like the Tailored Classic. If Levi could sell sport coats, dress slacks, and, above all, suits, a whole new market would open up. The Tailored Classic might make money all by itself. But even more important, it would get Levi into the business of producing fancier and costlier clothing. The consumer would come to think of it as a manufacturer of dress apparel and it could spin off6 many more such lines in the future. Why, with such a record of success would any company be worrying about making new products?Part of the answer, obviously, is the sheer riskiness of depending so heavily on a single item. The boom in jeans was in many ways a historical accident, and what history has given it can also take away. Then, too, the demographics of the marketplace were already beginning to change. Jeans, to be sure, were no longer the exclusive province of youth: baby boomers7 who had grown up on Levi’s kept on wearing them into their twenties. But they would no longer be wearing them everywhere and all the time, as they did when they were teenagers.And the next generation of adolescents was not so numerous. The birthrate had peaked i n 1957; by 1964, demographers agreed, the baby boom in the United Stated was over. The bulge in the population that the boom had created would soon be moving into a world of casual slacks, leisure suits, and coats and ties. From a marketing point of view, that’s where the action would be. Finally, the competition had been gearing up. Levi’s had always shared the market with Blue Bell’s Wranglers and other national brands like Lee. But now everyone seemed to be selling jeans.Back in 1970 Levi probably couldn’t have foreseen the popularity of â€Å"designer† jeans skimming off8 the upper end of the market. But they could certainly anticipate cut-rate models gnawing away at the low end. To sell their wares, Levi knew, retailers would have to slash prices. The profit outlook in a saturated, competitive marketplace like this was bleak. Adapted from: Boyd, F. (1994). Making Business Decisions: Real Cases from Real Companies. USA: Addison-Wesley Publishin g Company. _________________________________________________________________________________________

Cyber Bullying Essay

Peer to peer bulling is nothing new. It has been going on for generation after generation. However the times have now changed since new technology has made it possible for peers to bully one another without even having to be face to face. This form of bullying is called â€Å"Cyber Bullying†. Teens turn fun, needed devices into â€Å"weapons† through the use of social networking websites, chat rooms and text messaging and there are even more ways possible, and through this they call each other names, belittle, and threaten kids to in some serious cases, the point of suicide. I believe it’s important to be educated about Cyber Bullying because it will help prevent it from further happening, it will show bullies just what reactions they are causing to the victims emotionally, and will show kids who are being bullied that it is OK to consult an adult about it. If we were to educate people about cyber bullying, it could show people that there is a very bad problem going on right this moment. Victims don’t speak up, Schools just don’t notice it, so it is the educated ones jobs to seek it out and help the issue. Once something is posted on the internet it will stay there forever, and if you know how to use a computer or mobile device, you can see just what is happening to your child or what your child is doing to others, anybody’s child really. Cyber Bullies in most cases are either teenagers who have been bullied or have friends that bully and want to fit in, look cool, and to just show they have power over other peers. The I-SAFE Foundation reported that over half of teens and adolescents have been bullied online and about the same number have engaged in cyber bullying. These numbers are mind blowing, over half? We have a problem and we need to solve it. If you see a possible case of cyber bullying, report it to the school board and/or Police. If your a teen and you are being or know of someone being cyber bullied, tell a parent, guardian, favorite teacher, big brother, anyone who can do something about it, a number of teens commit suicide everyday because of cyber bullying, and you telling one person can save someones life. Most cyber bullies just don’t know what it does to the victim on the other side. Educating victims about cyber bullying is one of the most important of all. The victims need to learn that it is ok  to report a cyber bullying, it won’t stop any other way, unless the bully gets bored which usually, is never the case. After a amount of time of getting bullied the victims confidence goes down, along with self esteem, and questions come up on, why am I alone? Victims are never alone, there will always be an adult that can help you. So far there have been around 13 million suicides cause by cyber bullying, if you thought one was too many, well try 13 million. The Cyber Bully Research Center reports that; almost every case of the suicides in of teens and adolescents thinking there is no way out, they are completely alone, and there is nothing to do about it. Well they can do something about it but even yet, Fewer than 1 in 5 cyber bullying incidents are reported to law enforcement, and 58% of teens never even tell their parents anything about the situation. It is very important to be educated about cyber bullying because of all of the good that comes from understanding all that goes on. People being educated will save lives, help victims lives improve ten fold, it shows the bullies just what they are doing to the victims, and can prevent this issue to ever be forced upon any teen and adolescent.

Korean pop culture and globalization Essay Example

Korean pop culture and globalization Essay Example Korean pop culture and globalization Paper Korean pop culture and globalization Paper Introduction: Korea Pop Culture and Globalization Recently, â€Å"Gangnam Style† , the vocal which is composed and sung by a Korean vocalist, has created a new Korean wave all over the universe. Though the wordss are written in Korean, it is unexpected that the official music picture ofGangnam Stylehas already viewed about 20 billion times on YouTube from 2012 to show ( YouTube, 2014 ) and go a planetary hit vocal. Besides,My Love from the Star,the Korean TV play distributed by Seoul Broadcasting System ( SBS ) , besides slingshot to fame and go a gossip subject for many homemakers and immature people in the East Asia, like in Taiwan, Hong Kong and Vietnam. This new Korean moving ridge, or person would name it Hallyu ( eYâ€Å"? µ? ) phenomena, attracts people from different states to pay attending to the pop civilization in Korea. In the late 1990s, South Korean cultural merchandises have started to catch public, particularly Asian’s attending under the impact of Globalization. Different Korean Television play, such asWinter SonataandDae Jang Geum, made a hit in the Korean domestic market. Following this success, these Television plans were picked up by foreign Television channels and gained popularity bit by bit through word-of-mouth and the media. In fact, the term of Korean moving ridge was named by Chinese mass media in 2001 in reacting to the turning credence of Korean dad civilization in China. To some extent, Korean dad civilization is perceived as an option of Nipponese pop civilization. It should be noted that there was Harizu ( aâ€Å"--? ) in Hong Kong and Taiwan in the late eightiess and early 1990s. The term of Harizu labels people who are indulged in Japan and its civilization. However, it seems that the Nipponese pop civilization did non viral every bit wider as the Korean 1. In contrary with Nipponese pop civilization, the one from Korea is supported and promoted by the Chinese media, and accepted by some Western states. There are two chief grounds why the Korean dad civilization successfully captures people’s eyes around the universe. First, Nipponese media companies did non sell their cultural merchandises actively in the international market ( Iwabuchi, 2004 ) , and hence its development limited to Hong Kong, Taiwan and Singapore merely. Second, Nipponese cultural merchandises were non welcomed or even banned by Chinese media due to historical struggles . On the other manus, China is more unfastened to Korean pop civilization while the people portion the similar experience of being colonized by Nipponese people in the early 20Thursdaycentury. In the paper, although is non aimed at explicating the differences between J-pop and K-pop, is purposed for analysing the Hallyu discourse under the cultural globalisation. We would discourse the alterations of dad civilization and the singularity of Korean dad cultural merchandises, in order to analysis how the Korean moving ridge could take topographic point in this planetary small town in recent decennaries. Popular Culture under Globalization: From America to Korea Indeed, there are different definitions of pop civilization, but no 1 could deny that the Western popular civilization has emerged to planetary mainstream in late 20Thursdayand early 21stcentury. After the Second World War, the mass media invention led to large-scale political and cultural alterations. And pop civilization began to take topographic point in America. Besides, during the Cold War period, different little states were put in two cantonments – Communists and Capitalists – by two world powers, viz. the U.S.A and the Soviet Union. The Cold War, in a certain extent, promoted the cultural globalisation by promoting in-migration inside the cantonments and making corporate cultural individualities. Besides, Soviet Union and America propagate their political orientations to their cantonments, and acted as a â€Å"theoretical† arm to contend against their oppositions. Thankss to the prostration of Soviet Union, the Western civilization spread out and go an in fluential power. Popular civilization, as the same clip, is regarded as an of import component in Western modernisation, which provides a different gustatory sensation of amusement and alterations people’s life style. Due to the America-led globalisation, its pop cultural merchandises are being exported to other Western and Asiatic states. The South Korean media and authorities, on the other manus, follow a somewhat different way of advancing its pop civilization. Unlike Americanization, Lee ( 2013 ) sees Hallyu phenomena as a sort of non-hegemonic local cultural globalisation. The Western dad civilization, particularly pop music, is regarded as a homogenising cultural power which encouraged people to fling their domestic signifiers of civilization and follow the trendy signifiers. On contrary, Korean dad civilization is non aimed at extinguishing the cultural features of other states or even replacing American or Nipponese pop civilization. Alternatively, it added deepness and diverseness to both Korean and international market. For certain, it is difficult for non-hegemonic civilization to derive recognized and grab attending from international audience. For illustration, Nipponese dad civilization had swept over Hong Kong and Taiwan, its impact is limited. K-pop civilization, nevertheless, is mostly supported by bot h domestic and international media market. Before discoursing why Korean dad civilization could stands out, we should first look into how globalisation and other elements help making and organizing K-pop civilization. First, American military personnels were sent to South Korea after the terminal of Japan’s colonisation. It did non merely convey the Western civilization, but besides took the American engineering of amusement production to South Korea. Thankss to the engineerings transfer, Korean cultural merchandises have turned to be widely accepted by the Korean young person. Second, the political democratisation in 1980s has laid down the footing of media democratisation in the ulterior times. Under the opinion of military autocratic government, the Korean mass media was chiefly controlled by the authorities. During the democratic passage, Korean people demanded for a more broad public communicating and media environment ( Shim, 2008 ) , and eventually induced to media democratisation in the late eightiess. It was w idely believed that the Korean imperativeness would no longer be suppressed by bumbling manners of censoring under the democratic authorities. The former Korean president Roh Tae-woo proved this statement. In 1989, the thought of establishing overseas telegram telecasting was suggested by the authorities Commission for Broadcasting System Research. In 1990, the commercial SBS was licensed by the authorities and being operated in 1991. SBS is the first commercial telecasting station and seen as an option of an oligopoly of other two public broadcasters, Korea Broadcasting System ( KBS ) and Munhwa Broadcasting Company ( MBC ) . The media democratisation helps making a more free competition and promoting diverseness in media industries. As a consequence, the quality of Korean pop cultural merchandises enhanced, as manufacturers and broadcasters get involved into the â€Å"drama war† by seting attempt on widening into antecedently untasted subjects, composing a better narrative and doing shooting in foreign states. Last, Korea was forced to open its market, including the sectors of film and telecasting, in the name of globalisation ( Shim, 2008 ) . Under the force per unit area from the U.S, foreign movie companies have been allowed to administer their movies without go throughing through local distributers in Korea since 1988. Consequently, the imports of foreign movie increased from 25 to 175 between 1984 and 1988. Furthermore, as General Agreement on Tariffs and Trade ( GATT ) was transformed into the World Trade Organization ( WTO ) , member states of GATT, including Korea, are responsible for opening their media and cultural industries shortly. Because of the big figure of foreign cultural merchandises import, Korean civilization was in danger. In order to salvage the singularity of Korean civilization, the authorities decided to supply revenue enhancement inducements for movie devising and subsidise single movie productions. In this friendly environm ent, the domestic market portion of Korean movie had bit by bit increased from 15.9 % in 1993 to 35.5 % in 2000, and has recorded over 50 % since 21stcentury ( Korean Film Council, 2013 ) . In short, as challenged by the cultural globalisation and shaped by the Western civilization, Korean civilization was forced to better its quality and added some Western elements, in order to suit the gustatory sensation of modern people. However, the betterment of Korean dad civilization is out of the blue turned into the creative activity of Korean wave eventually. The Korean moving ridge: From East Asia to the West Sing the phenomena of Korean moving ridge, Chua Beng Huat and Iwabuchi ( 2008 ) stated that the Korean popular cultural merchandises stood out because of the â€Å"felicitous timing† . As celebrated antecedently, Korean dad civilization consolidate its domestic power in early 1990s, and it contributed to the stepping up of Korean wave in the ulterior times. In 1997, the Asiatic fiscal crisis applied two impacts on the tendency of popular civilization. First and first, Korean Television and media industries are forced to look for foreign market to turn to its fiscal jobs caused by the fiscal crisis. Second, telecasting industries, which in the states and parts affected by the economic downswing, were besides looking for cheaper foreign plans in order to cut the cost. During 1990s, Korean TV dramas merely be a one-fourth of monetary value of the one of Japan, and a ten percent of monetary value of Hong Kong’s production ( Shim, 2008 ) . Thankss to the low cost and high qu ality of cost, Korean Television plans were purchased by media industries in East Asia and successfully turned foreigner’s eyes from Western and Nipponese dad cultural merchandises to the Korean 1. The â€Å"felicitous timing† , at the same clip, points out that Korea grabbed a good opportunity in acquiring into the ‘geo-cultural’ market in East Asia ( Lee, 2013 ) . During the late eightiess and early 1990s, although Hong Kong and Japan exported its cultural merchandises to other East Asiatic states, its power is limited, as some developing East Asiatic states, such as Vietnam and the Philippines, did non hold much clip and resources to pay attending to either domestic or foreign cultural merchandises, but concentrate on its economic development. These states besides did non open its media market at that clip. However, in the late 1990s, the East Asiatic geo-cultural market was developed in the late 1990s and demanded for planetary cultural merchandises with different features. It was a great clip for Korean popular civilization to distribute out, while people are bored by Nipponese and Hong Kong Television plans, other Asiatic states did non hold the fiscal and cultural capital to supply quality and competitory cultural merchandises for the international media market. Due to the failing of rivals, it paves the manner for Korean dad civilization to win the competition. The Korean moving ridge, so, emerged all of a sudden like a roar which was non expected by either Korean people or aliens. It was suggested that the Korean moving ridge is followed by the Korean Television play in the late ninetiess and early 2000s. In 1997, the Television playA Star in My Heartwas distributed in China and greatly favours most of the Chinese urban people. Following withthe Winter Sonatain Japan and another roar withDai Jang Geumin Hong Kong, the moving ridge seems to be extended to the Asiatic urban countries. The Korean moving ridge, harmonizing to the Ministry of Culture and Tourism in Korea, contributed to the addition in visitants and Korean merchandises export ( Hwang, 2011 ) . Three sectors, including touristry, movie and telecasting plans, are mostly benefited from the impact of Hallyu and generated considerable economic net incomes ( Lee, 2008 ) . For illustration, exports of Korean Television plans abroad brought about $ 71.5 million in 2003, while Televisio n play accounted for about $ 60 million, which is 91.8 % portion of the entire export value ( Lee, 2005 ) . On the footing of the Hallyu consequence, which shows the bright hereafter of Korea popular civilization, the Korean authorities adopted different policies to advance its ‘soft power’ to the universe. While the Korean moving ridge was led chiefly by K-pop music and Television plans, the Gyeonggi provincial authorities suggested to construct an amusement composite, which would be called HallyuWood, by 2008 ( Korea Foundation for International Culture Exchange, 2008 ) , in the name of advancing Korean movie merchandises to the universe. The authorities besides helps modulating the quality of pop civilization by implementing specialised plans in civilization engineerings in universities and nurture Korean endowments in the industries. Besides, the Culture Ministry decided to diverse the beginnings to publicise both traditional Korean civilization and popular civilization. For case, the authorities put a big sum of disbursement over 87 billion won since 2009 on advancing i ts traditional culinary art, as a manner to follow American’s ‘McDonaldization’ . In fact, mass media in Europe and the United States on a regular basis reported the narratives of Korean dishes, in order to increase consciousness among the Western people. While the authorities extends both fiscal and material support to abroad Korean eating house, more foreign people are willing to seek Korean dishes these yearss ( Lee, 2012 ) . Besides, the authorities helps constructing a assortment of tourer attractive forces. For illustration, Chungmuro has turned to be a Korean Wave subject street since 2011. Myungbo Art Hall besides has converted into a â€Å"Korean Wave experience center† . The ‘Korean Wave’ undertaking, which costs 21.4 billion won, would exhibit name home bases and manus prints of celebrated Korean histrions and actresses ( Oh, 2011 ) . Thankss to the governmental support and the development of Digital engineerings and Information engineerings, the Korean moving ridge now take rooted in East Asia and started to overspread to the West. To some extent, it is easy for people to portion information on the Internet in this twenty-four hours and age. As a consequence, Korean pop cultural merchandises could be easy gone viral to other states and Korean soap operas maintain pulling people’s attending over the universe. Wang Qi-shan, the caput of the Central Commission for Discipline Inspection mentioned â€Å" ( The Korean Television playMy Love from the Star )is now taking China by storm† ( Sohn, 2014 ) . Although the Television play did non pull much the Western people, because of a different civilization and gustatory sensation, K-pop vocal and Television assortment show did. As mentioned before,Gangnam Style, the vocal Sung by PSY, creates a new unit of ammunition of Hallyu to the West. On September 14, 20 12, the vocal came in as No. 64 on the Billboard Hot 100 – the chief individual chart in America. Two hebdomads subsequently, it was surprisingly ranked No.2 on the same chart and the place had maintained for seven back-to-back hebdomads. Most significantly, the vocal besides ranked as No.1 in European states like the U.K, Germany, Brazil and Australia. Though different K-pop graven image groups, including BigBang, Girls’ Generation and Wonder Girls, promoted their albums to the West, the successful narrative of PSY is unprecedented. Furthermore,Runing Man,the assortment shows produced by SBS, non merely followed closely by Asiatic people, but the Western people besides. In the past few old ages, the production squad of running adult male was invited by the authorities of Thailand, China and Hong Kong, in order to advance its touristry. In 2014, the bend is passed to the Australian authorities. In the particular episodes of Australia, different tourer attractive forces , such as Tanglooma Island Resort and Royal Arcade, were highlighted and promoted by the MCs and different beautiful shootings. It reveals that the Western people begin to take their eyes on Korean cultural merchandises and believe in its influential power. Most significantly, many Korean dad stars and graven image groups start looking on foreign Television ads and assist advancing their merchandises. For illustration, Kim Soo Hyun, the histrion ofMy Love,is invited to be the interpreter of Samsonite – an American transnational baggage trade name – late. Decision Surely, the Hallyu phenomena non merely further the modernisation of Korea, but besides bring some negative effects to the state.

When I was a Kid

When I was a Kid When I was a kid we left the dirty streets of Brooklyn, New York for the quieter suburban streets of Connecticut. We moved into a large house in Norwalk, Connecticut. Norwalk is the sort of town that dreams of being a big city but will always be just another small port on the Connecticut coastline. Like out of some horror story, the south side of town offers plenty of frightening images: ghettos, drug dealers, prostitutes, graffiti, and even young urban professionals. The south end was a popular place to work, but when the day ended, these young men and woman got into their BMWs, Porsches, and other toys and drove to safe ground. Most found their way to surrounding towns: Westport, Wilton, New Canaan, and others. Other people, like my parents, crossed town through East Norwalk to our home in the northern end of town. Sometimes I would hear my father boast to far off relatives that we lived in a nice residential neighborhood (otherwise known as 'the good area') In most horror stories, as the hero approaches some haunted house (or some other terror) you can shout, 'Don't go in there! Stay away!' People moving into Norwalk have no such luck; they move into the charming town without a clue of it's underlying sickness and disagreeable citizens.English: monument in East Norwalk Historical Cemet...One of my first discoveries was the river that passed through the middle of town. I was only a kid, maybe ten, when I started fishing by the edge of the river. It wasn't easy finding the perfect location; this was a place where I would want to be alone, a place to get away from the unhappiness that would spread like fire through my home on occasion.This time away was possibly the most important thing to me then. When...

18 Funny St. Patricks Day Quotes and Toasts

18 Funny St. Patrick's Day Quotes and Toasts Irish people love to joke about themselves, and their love for alcohol has long been a theme in St. Patricks Day humor- and their own good-natured ribbing of each other. Get a taste of the Irish sense of humor with these funny St. Patricks Day quotes, and use these toasts the next time youre in your favorite pub with friends. Irish Blessing May the Good Lord take a liking to you...but not too soon! May the Lord keep you in his hand and never close his fist too tight. Author Unknown Saint Patrick was a gentlemanWho through strategy and stealthDrove all the snakes from IrelandHeres a drinkee to his health!But not too many drinkeesLest we lose ourselves and then...Forget the good Saint PatrickAnd see them snakes again! Anyone acquainted with Ireland knows that the morning of St. Patricks Day consists of the night of the 17th of March flavored strongly with the morning of the 18th. Daryl Stout Why should you never iron a 4-leaf clover? You dont want to press your luck. Irish Saying There are only two kinds of people in the world, The Irish and those who wish they were. There are many good reasons for drinking,One has just entered my head.If a man doesnt drink when hes living,How in the hell can he drink when hes dead? An Irishman is never drunk as long as he can hold onto one blade of grass to keep from falling off the earth. Charles M. Madigan St. Patrick- one of the few saints whose feast day presents the opportunity to get determinedly whacked and make a fool of oneself all under the guise of acting Irish. St. Patricks Day Toast Here’s to a long life and a merry one.A quick death and an easy oneA pretty girl and an honest oneA cold beer- and another one! Irish Toast It is better to spend money like theres no tomorrow than to spend tonight like theres no money! May you die in bed at 95 years, shot by a jealous husband (or wife). May the sound of happy music, And the lilt of Irish laughter, fill your heart with gladness, that stays forever after. May your glass be ever full.May the roof over your head be always strong.And may you be in heaven half an hour before the devil knows youre dead. When we drink, we get drunk.When we get drunk, we fall asleep.When we fall asleep, we commit no sin.When we commit no sin, we go to heaven.So, lets all get drunk, and go to heaven! May you always have a clean shirt, a clear conscience, and enough coins in your pocket to buy a pint! May the winds of fortune sail you, may you sail a gentle sea, may it always be the other guy who says This drinks on me. May your doctor never earn a dollar out of you and may your heart never give out. May the 10 toes of your feet steer you clear of all misfortune, and before youre much older, may you hear much better toasts than this.

The Department of Veteran Affairs - A Time for Change Essay

The Department of Veteran Affairs - A Time for Change - Essay Example The legislation that was proposed in May 2011, offers the instrumental perspective into the decision the Congress took on the heating battle. The Cyberspace is not a closed issue for the scientist to link, share information and ideas and compare their finding. It has posed to be rest haven for the skilled hackers, script kiddies, and criminal enterprises. The paper therefore identifies the possible effect of the legislation on the Veteran affairs Department, VA. It is sourced directly from the organization’s mission statement of VA, to care for him who shall have borne the battle, and for his widow, and his orphan† by serving and honoring the men and women who are America’s veterans† (Health care, n.d.). It is clear the mission of the VA is to protect and serve our veterans, as the years have passed by the way we protect and serve is also changing. The VA being on the cutting edge of technology has acknowledged the need to protect information as well. The VA is committed to providing quality service in all arenas. From ensuring that the veterans gets the quality financial assistance and quality health care, educational benefits and the information from the prohibited persons. The 2011 legislation has various phases to make sure that the policy framework and the guidelines to the information systems and information security, The main framework for the information security is CIA triad conventionally referred to as Confidentiality, Integrity and Availability. When the current policies are evaluated against the proposed and mandated standards, the VA had already resided on the extreme measures in ensuring the security is the basic benchmark for the technical structure. According to the VA (2007), â€Å"Security must be implemented for all new system development and prior to new technology implementation with the VA.† As the VA takes sole responsibility for creating and implementing its own software and systems, this forward thinking not only

Comparative Theory Essay Example | Topics and Well Written Essays - 2000 words

Comparative Theory - Essay Example Modern revolutions in ways of thinking have taken place, and they resemble in substantial ways the revolutions in thinking of the fourth century B.C. These revolutions occur with great pain and difficulty and have made a lot of people angry, including Plato to a limited extent in the ancient era, and literacy hounds such as Allan Bloom to a great extent in the present era. The belief persists now that visual texts are inherently inferior to written texts, a belief that has gone through many permutations since the invention of the camera and that has resulted in discussions about the nature of "realism." The unexamined belief in the inferiority of visual texts continues to saturate the academy in the United States. Many people now will routinely acknowledge the idea that film and video are "artistic" media. However, their own responses to these media often indicate that these newer symbol systems are not in fact taken as seriously as symbol systems such as print or painting or music. The most compelling evidence for this marginalization of newer discourse technologies lies in their integration in general education requirements. They are regarded as peripheral concerns, unrelated to the study of print texts. Aristotelianism," as it has been called derives from print culture. The grammar of film and the grammar of video have not been integrated into enough film. Classical Rhetoric is a discipline that teaches man the rules and principles of fluent expression, knowing and doing good, master certain techniques and familiarizing himself with the good, the True and the Beautiful. It involves the study of fundamental principles of political philosophy, ethics and traditional psychology. It assists the learner to give a political speech and also learn elements of good character (Corbett, 1990) Beginning at a young age with practice in imitating the writing of others, rhetoric study extends in later years into the specific study of persuasive expression. There is no better place to begin this latter kind of study than with Aristotle's Rhetoric. Aristotle taught that there were three elements of communication: the speaker, the audience, and the speech itself. In fact, his book is broken down into three parts, one on each of these elements of rhetoric. Aristotle adds the three kinds of persuasive speech: political speech, legal speech and ceremonial speech. In political speech, the audience is some body of decision-makers like a political assembly. Its subject is the future, and its object is to move the audience to take some course of action. The end of this kind of speech is suitability, which is a kind of good. Political rhetoric, therefore, is highly moral or ethical in character. (Atwill, 1998) In a legal speech, the subject is the past, and the object is the determination of what has or has not in fact happened. A lawyer arguing a case in court would be an example of a legal speaker, although anyone who argues to an audience about past events would count as a legal speaker. The end of legal speech is the determination of the truth, making it very logical in nature. A ceremonial speaker would address the present and would concern himself with the present honor or dishonor of someone. He would engage in the praise or blame to achieve his object. The person giving an eulogy and certain kinds of sermons would engage in this sort of rhetoric. Because of its ceremonial nature (which is why it is often referred to as the rhetoric of display), ceremonial rhetoric is